Fitbit’s family of fitness products help people stay motivated and improve their health by tracking activity, exercise, food, weight and sleep.
In 2007, Fitbit founders, Eric and James, realised that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.
The company’s passion for health and fitness drives them to build products that help transform people’s lives. While health can be a serious business, they feel it doesn’t have to be. They believe that you’re more likely to reach your goals if you are encouraged to have fun and feel empowered along the way.
Fitbit have a mission to empower and inspire people to live a healthier, more active life. Products and experiences are designed to fit seamlessly into peoples life so they can achieve their health and fitness goals, whatever they may be.
Today Fitbit provides a market leading range of products and online services to make people aware of their everyday activities and motivate them to do more. Their products track activities such as a full day’s steps, distance and calories burned; measures how well the users sleep; tracks stairs and enables to upload wirelessly. The company also provides Fitbit Aria Wi-Fi Smart Scale to track weight, body mass index and percentage of body; and wirelessly upload.
Fitbit’s mission statement is: To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.
Fitbit were the first in the category, the first to introduce automatic, wireless syncing and the first to provide an open API. Their algorithms have been the benchmark. Today, Fitbit have got industry-leading battery life and the thinnest, lightest GPS + heart rate device available.