Marketing Executive (End User)

Location: London

An exciting opportunity has arisen for a passionate End User Marketing Executive to join our vibrant marketing team based in London. We’re looking for someone to represent and work alongside one of our leading brands, Draytek. DrayTek’s product lines range from enterprise-level Firewall Security, VPN facilities for Teleworking and branch-linking, versatile xDSL CPE, DSL routers, VoIP and IP PBX products and Wireless LAN. Employed by CMS Distribution, this role will create the opportunity for the successful candidate to work on the Draytek brand across the UK and Ireland to support Drayteks’s on-going growth and marketing presence. This role would require travel to the Draytek Office in Borehamwood.

Minimum Requirements

  • Minimum of 3 years’ experience in any combination of B2B technology marketing or end-user/offer marketing roles
  • Expert in understanding the B2B sector and end-user marketing principles in related industry
  • Experience working with an IT Distributor/reseller would be highly desirable
  • Strategic thinker and strong sense of business acumen
  • Strong team/project management, interpersonal and influencing skills
  • Excellent in analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights

Duties and Responsibilities

  • Identifying projects for the professional channel business through lead generation
  • Presenting and offering different product solutions to current and potential project sales customers
  • Driving end user marketing strategy and activities to stimulate market pull
  • Defining and executing lead generation programs in the market supporting sales funnel creation
  • Discussing and promoting product-offerings suitable for existing and potential customers
  • Leading the efforts in generating consumer insights
  • Analysing the market dynamics based on benchmark insights on market, customer & competition
  • Developing sustainable relationships with customers and partners by triggering an effective and profound dialogue
  • Driving cross functional collaboration, strategic focus and organization agility
  • Identifying problems in a channel performance and suggesting solutions that can mitigate the issues collaborating with relevant teams

Full JD available on request.

If you are interested in applying for the Marketing Executive ( End User), you can send your CV to