Graphics cards are a crucial component of any modern-day computer system. While entry-level PCs may have built-in graphics capabilities, if you're into gaming or professional editing, you'll need a graphics card to handle the processing demands. They provide the necessary processing power to render high-quality images, videos, and animations, making them an essential tool for professionals and enthusiasts alike.
A graphics card, sometimes referred to as a video card or GPU (Graphics Processing Unit), is a dedicated hardware component that is responsible for rendering images on your computer's display. It is a specialised computer processor that is designed to perform complex calculations related to graphics and display. They are commonly used for gaming, graphics production, mining cryptocurrency and even complex AI applications - of course they are also essential for graphics production, such as photography and video editing.
When it comes to choosing a graphics card, there are two major brands which would usually need to be considered - AMD and Nvidia, with Intel recently entering the market with their Arc series. Both companies offer a wide range of GPUs that cater to different needs and budgets. While both companies produce excellent graphics cards, they have their own strengths and weaknesses.
Nvidia GPUs are considered the considered the gold-standard when it comes to graphics cards, and their ray-tracing and anti-lag capabilities are second to none. They're known for their excellent software optimisation and support for advanced features such as ray tracing and DLSS (Deep Learning Super Sampling). "NVIDIA DLSS (Deep Learning Super Sampling) is a neural graphics technology that multiplies performance using AI to create entirely new frames and display higher resolution through image reconstruction—all while delivering best-in-class image quality and responsiveness." - NVIDIA.DEVELOPER.
AMD graphics cards are known for their excellent performance in terms of raw power and value for money. They typically offer more VRAM than their Nvidia counterparts, which makes them more suitable for running multiple displays or running high-resolution monitors. AMD graphics cards have an easy-to -use interface and give the users the ability overclock. Overclocking means pushing the speed of the graphics card beyond its default setting, this produces higher frame rates and smoother performance in video games, multimedia rendering, and other graphics-intensive tasks. Essentially overclocking enables the card to perform beyond its default settings.
AMD also has it very own DLSS however, this is called FSR (FidelityFX Super Resolution), although FSR is also supported on select Nvidia graphics card and scales across a board spectrum of new and older products, including integrated graphics, and is optimised for AMD RDNA and AMD RNDA 2 architecture-based Radeon RX 6000 and RX 5000 Series graphics cards, DLSS is usually considered to be superior in terms of quality.
Both AMD’s and Nvidia’s top-end cards achieve similar performance results, but the “winner” isn’t necessarily the one with the best benchmark scores. Finding a GPU that delivers a good level of user experience, with the right balance between price and performance is essential.
Intel have their own DLSS and FSR solution which is XeSS (Xe Super Sampling). Intel have one-up on their competitors as XeSS is open-source and will work on any GPU that supports the DP4a instruction set, meaning works on both Nvida and AMD cards.
When it comes to buying a graphics card, the numbers and specifications can be quite confusing. Here are some key specs that should be considered:
Whilst graphics cards are largely related to gaming, not all graphics cards can be used for gaming purposes. The PNY Nvidia RTX A5000 is an example of how technology has transformed the way professionals work by bringing the power of real-time ray tracing, AI, and advanced graphics to millions of designers, artists, scientists, and researchers.
Whether opting for an AMD, Nvidia or even an Intel graphics card, it's essential to consider the specific needs and budget and choose a card that provides the best performance and value for money. By understanding the key specs and features of graphics cards, an informed decision can be made and it will unlock the best possible experience.
If you stock graphics cards it's also important to have a selection that customers can choose from as not every person will opt for the same card. They will each have their individual needs and purposes for the card, so stocking a variety will open up the potential for larger audiences.
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