Loading Events

« All Events

  • This event has passed.

CMS Connect 2020


Join us on the 4th March 2020 at The Brewery, London for CMS Distribution’s annual consumer technology event.

Now in its 9th year, this highly recognised industry event attracts major vendors and suppliers of consumer technology.

CMS Connect is a one-day event, helping customers explore the latest industry trends and discover emerging consumer technology. The 2020 focus is on how Innovation with Gamification is changing the way we use technology in the retail space.

If you need any real observable proof of the speedy advancement of digital technology over the years, take a long look at the gaming industry.

From immersive gaming, advancements in VR, open-source multiple playing and cloud innovations, the gaming industry is leading the way in understanding how the technology revolution can inspire and motivate change in the retail sector.

You will have the opportunity to meet with up to 15 vendors for pre-arranged 20-minute meetings where they will showcase their range of products and discuss prospective business opportunities for 2020 and beyond.

Register your interest to attend today.


Keynote Speakers

James Dean

James Dean is the founder and Managing Director of the ESL UK subsidiary, building the ESL brand and community on a regional level. James began his career in IT writing for a large UK computer magazine while studying for a Degree in Computer Science. After graduating James managed the PC division of a well-known computer retailer in the UK and in 2004 launched a gaming brand of PCs. In 2006, James founded a sales, marketing and PR company specialising in services for the IT and gaming industry which shaped the foundation of the ESL UK franchise in 2012. In 2015, ESL set and still holds records for the largest ever online audience for a UK esports tournament, at two subsequent events in London. In 2016, the ESL brand owner, Turtle Entertainment GmbH formally acquired James’ company and opened the UK’s first purpose-built esports gaming studio as part of a continued growth plan for UK esports.  James will talk around eSports; where it’s come from where it’s going, the influence on the gaming channel and where SI’s can get involved in eSports.


Adam McCormick

Adam McCormick is the Consumer Business Manager for NVIDIA, the inventors of the GPU that sparked the growth of the worldwide PC gaming market and redefined modern computer graphics. Adam’s career began in Telecoms and Consumer Electronics, working for the likes of Vodafone, Nokia and Motorola, managing key relationships with the Mobile Network Operators, Distributors and Retailers. NVIDIA set out 26 years ago to transform computer graphics. Fuelled by the massive growth of the gaming market and an insatiable demand for better 3D graphics, it’s evolved the GPU into a computer brain at the intersection of high-performance computing and artificial intelligence. It’s paved the way to new levels of art and realism and is the essential tool of the da Vincis and Einsteins of our time. With GeForce being the world’s largest gaming platform, Adam will be providing insight into the latest PC gaming trends, and how it’s a line-up of GeForce RTX GPUs has achieved a level of photorealism never before seen in PC gaming.




09:30 – 10:00: Arrival & Registration
10:00 – 12:00: CMS Welcome & Keynote Speakers
12:00 – 13:00: Networking Lunch
13:00 – 17:00: One to One Meetings and Gaming Lounge
17:00 – 18:00: Networking Drinks
18:00 until late: PCR Awards*

*Please speak to your account manager if you would like to request a ticket for the PCR Awards.

Reasons to attend

  • Insight into consumer trends and product launches from leading vendors and the latest newcomers
  • One-to-one meetings with your chosen vendors to discuss potential business opportunities
  • Networking at the PCR awards, where you will join us at our tables for the evening

Who Should Attend

  • Category & Vendor Managers
  • Assistant Category & Vendor Managers
  • Trading Directors
  • Stock Managers
  • Buyers
  • Planners


Registration is now closed.

*Mandatory fields

Your data will be stored securely and will be used to facilitate your attendance at the event. Post-event, we will share your details with our sponsoring vendors. We may also use your details to update you on news, product updates, and events hosted by CMS Distribution. You have the option to unsubscribe at any time.

For more information, please read our Privacy Policy.

*Coronavirus Update

CMS Distribution will always put the care and consideration of our customers first when it comes to public event management.  We are working with The Brewery Team and following advice from the UK Government to ensure all visitors at this year’s CMS Connect event are safe and secure in the knowledge that all health & safety procedures are being reviewed and followed.  If you have any questions, please contact your account manager today