Skip to content


"Good marketing makes the company look smart. Great marketing makes the customer feel smart."

CMS Marketing Services - 2023 Brochure

What we do

We help ambitious brands stand out, grow & forge meaningful connections.

The CMS Commercial Marketing team have a diverse range of marketing expertise our vendor community can utilise. Our team have everything your business needs to drive brand and sales growth.

Whether you’re a large, global enterprise or a SME looking to break into new markets, your dedicated Commercial Marketing Manager will advise you on the best approach to achieve your goals.

Our team are creative, commercially minded and have a large professional network ensuring you receive the best price for campaign execution. We are your very own in-house marketing agency dedicated to helping you achieve success in the distribution channel.

Download the CMS Commercial Marketing Brochure



Christmas Employee Gifting

£85K sales win, 13 opportunities & website engagement uplift.

Learn More

Radio Advertising

60% sales uplift for a large gaming vendor via Argos whilst the radio advertising promoting their range of gaming products was live.

Learn More

Vendor Focus Day

Call-out day from the Harrogate and London office promoting cybersecurity brand to resellers.
41 meetings booked (target exceeded by 173%).

Learn More


4x average day order uplift for Audio Visual brand. Quarterly sales target exceeded by 15%.

Learn More

Big Rock Campaign

23 customer meetings generated for the 6 participating vendors.

Learn More
CMS Marketing Services

The launch platform of choice

All new vendors joining the CMS Distribution community receive a free marketing package to launch the brand to our team and resellers.

This includes:

  • Internal email to all key CMS stakeholders announcing our partnership
  • Press Release written in-house and published across all of our channels
  • Vendor page on our corporate website
  • Social posts to our 16K+ followers
  • Free 30 minute discovery session
  • Sales training to promote you brand, products and services

Expected Results:

  • Potential sales revenue
  • PR coverage
  • Social engagement
  • Quarterly marketing strategy


CMS email marketing

Email Marketing

  • Bespoke products/service promotion

  • Feature in a monthly Big Rock campaign alongside other brands

  • Build a lead nurture programme

  • CMS team email signature

CMS social media marketing

Social Media

  • Promote a product or service x3 posts

  • Social media takeover day

  • Prize giveaway

  • Stock in the Channel

  • Content promo with CTA

  • Twitch

  • TikTok

CMS Event Planning


  • Webinar management

  • Focus day per location 

  • CMS Connect Sponsorship

  • Partner Forum Sponsorship

  • Roundtables

  • Social networking events

  • Exhibitions

  • Experiential days

CMS content marketing

Content Marketing

  • Podcast production & promotion

  • Thought leadership article & promotion 

  • Insights report

  • External promotions (print & online)

CMS digital marketing

Digital Marketing

  • HubSpot landing page

  • LinkedIn Sponsored Ads

  • PPC Services



  • A certified list of influencers in categories relevant to your target audience



  • In-store POS

  • Large format digital displays

  • OOH Special builds


Why Partner with us?

Our customers see a 25%+ average YoY sales growth for when supported by our Commercial Marketing Services team.

Arrange a free 30 minute discovery call to find out more about the services we offer and how they can help you. We will then create a bespoke proposal based on your business growth goals.

What next?

Book some time with us to discuss your requirements

Discovery Session

30-minute session
Find out more about our marketing services
We will go away and create a bespoke proposal based on your business growth plans

Website Optimisation

30-minute session
A review of your vendor page on the CMS Corporate Website
Additional content opportunities including guest-posting on our blog and thought leadership articles

E-commerce opportunities

60-minute session
A discussion of your quarterly targets, offers and promotions
Identifying the best method of converting interest into business

Campaign Planning

60-minute session
For those who already know what we do and want us to go ahead and do it
We will work closely with you to build your current ideas and plans into a comprehensive marketing plan

Ready to super-charge your brand?

Contact us to find out how we can work together.