CMS Distribution, a leading value‑added technology distributor, today announces a new distribution partnership with Trust Electronics Ltd, the global digital accessories brand, across the UK and Ireland.
The partnership comes at a time when Trust Electronics was seeking a fast, reliable route to market to ensure uninterrupted supply to key retail customers, alongside renewed access for B2B partners who required a trusted and stable distribution solution.
Recognising the need for continuity, confidence and reach, Trust Electronics selected CMS Distribution as its distribution partner following a thorough evaluation process. CMS’s strong reputation, established customer relationships and expertise across both retail and B2B channels made it the natural choice.
The partnership enables CMS to offer customers access to Trust’s broad and growing portfolio of products, including peripherals, gaming, smart home and sustainable digital accessories, while ensuring strong availability and channel support across the UK and Ireland.
From a B2B perspective, the agreement expands Trust’s reach into new VAR and SMB communities, supported by CMS’s established reseller network and specialist sales and marketing teams.
The new partnership is effective immediately, with Trust Electronics products now available to CMS Distribution customers across the UK and Ireland.
“As a brand, our first priority is always our customers,” said Eamonn Halligan “When changes in the market meant we could no longer trade in the way we needed to, it was critical for us to move quickly and find a trusted, stable partner that could support both our retail and B2B ambitions.”
“This partnership is built on shared values of reliability, trust and long‑term growth,” added Dan Barker. “Together with Trust Electronics, we are focused on supporting customers with the right products, strong service levels and a distribution model they already know and trust.”
“CMS is a distributor our customers already know and trust,” Dan Barker added. “From a B2B perspective, their strengths in reaching new VARs and supporting the SMB channel made them the obvious partner. This partnership allows us to expand our footprint while continuing to deliver the service levels our partners expect from Trust.”
The new partnership is effective immediately, with Trust Electronics products now available to CMS Distribution customers across the UK and Ireland.
CMS Distribution helps technology brands grow and succeed by connecting innovative products with the right customers. Since 1988, we’ve represented over 200 world-class manufacturers, bringing emerging technologies to market and scaling established brands through value-added services that deliver real results.
Trust International B.V. was founded in 1983 and is the one-stop brand for digital lifestyle accessories. We are a global company on a mission to simplify everyday life with clever and increasingly sustainable solutions. Our broad assortment covers quality products at an affordable price to fulfil every need around the house, office, and on the go. With a focus on producing more eco-friendly products through our Clevergreen label, we are dedicated to protecting the environment whilst continuing to provide consumers with products they know, love, and Trust. Whether it’s for your laptop, gaming device, tablet, desktop, smartphone or TV, discover all of our lines - including Trust Home & Office, Trust Smart Home and Trust Gaming. Thanks to local sales teams, Trust’s products are available in 50 countries: from local shops to larger electronics stores, department stores, hypermarkets, and online.
FOR MORE INFORMATION
CMS Distribution
Dan Barker - Product Sales Manager Music & Entertainment
dan.barker@cmsdistribution.com
Vendor
Eamonn Halligan - Head of B2B UK & Ireland
eamonn.halligan@trust.com
Grace Barham – Key Account Manager B2B UK & Ireland
grace.barham@trust.com
Main Tel: +44 (0) 208 960 6000
Website: www.cmsdistribution.com
