Newgen Distribution Becomes CMS Distribution Nordics

London, United Kingdom - September 1st, 2025 - CMS Distribution Ltd., a leading value-added IT distributor, is proud to announce the official rebrand of its Nordic subsidiary, Newgen Distribution, to CMS Distribution AB. Going forward, the business will operate as CMS Distribution Nordics.

This rebrand marks an exciting milestone in CMS Distribution’s journey, reinforcing its commitment to building a strong, unified global presence while staying deeply connected to local markets. By bringing the Nordic operations under the CMS banner the Group strengthens its “glocal” strategy, combining global scale with local expertise and trusted relationships.

“This transition is a natural next step in our growth story,” said Frank Salmon, CEO of CMS Distribution. “Newgen has been a valued part of the CMS family since 2016, and this rebrand demonstrates our continued commitment to delivering innovation, consistency, and exceptional service to our partners across every market.”

Johannes Müllner, Managing Director of CMS Distribution Nordics, added: “We’re thrilled to take this step forward under the CMS name. It’s more than just a name change - it’s a reflection of our shared values, our drive for excellence, and our ambition to deliver even greater value to our customers and partners in the region.”

As CMS Distribution continues to expand globally, the company remains focused on investing in its people, partnerships, and platforms: fuelling innovation, driving growth, and creating new opportunities for its customers and vendors worldwide.