Press Release: CMS Distribution Announce Partnership with Cooler Master

Press Release: CMS Distribution Announce Partnership with Cooler Master

London, UK, Thursday 17th June 2021:

CMS Distribution is delighted to announce the launch of an exciting new distribution agreement with Cooler Master,a global leader in the design and manufacturing of innovative gaming peripherals and computer components.

Cooler Master was founded as a start up in Taiwan back in 1992 by the current Chairman of the board, Roger Lin, and started as a Case and Cooling company. They are now one of the biggest PC Case and Cooling brands in the world, winning multiple Red Dot design awards and cementing their place as a market leader in the PC gaming space. Cooler Master have 33 brands worldwide, own 2 factories and have 3000 employees, including over 200 Senior R&D Engineers.

Cooler Master is heavily focused on developing PC Components and Peripherals to suit their customers: they recognise building a PC is a highly personalised journey. Components are carefully chosen based on price, functionality, and aesthetic preference, with personalisation embedded in each of those choices, transcending from hardware to an immersive, custom-built experience.
Their components represent many different personalities, because PC enthusiasts don’t fit into just one mould! Whether the customer is on a tight budget, brand new to building, or a veteran Modder of high-end gaming PCs; they offer components and peripherals that inspire creative freedom in everyone.

Jonpaul Warren, PC Components Product Sales Manager at CMS Distribution, said: “This is a brilliant opportunity for CMS and the gaming team. We’re expanding our portfolio to offer customers premium gaming brands to suit every individual, all under one-roof, and this partnership is another step closer to reaching our goal. Cooler Master have a real focus in the gaming peripherals arena, and we have a customer base ready and waiting.”

“We’re incredibly excited to get CMS Distribution on board, getting our wide range of peripherals, which suit any user for almost every need, into the hands of more customers. CMS Distribution will allow us to help let everyone know that Cooler Master is not just a PC Components brand, but also a peripheral and lifestyle-focussed one, too.” adds Adam Beaumont, UK Sales Manager at Cooler Master

About CMS
CMS Distribution is a value-added IT distributor of business and consumer technology products. CMS is a trade only organisation creating global markets for 150+ manufacturers, selling to corporate resellers, managed service providers, and high street and online retailers. CMS Distribution specialises in taking emerging technologies to market, whilst growing established brands using a range of value-added services. With a team of 400+ people and sales of £485m+ in 2020, CMS help customers to grow their businesses across 13 locations in 8 countries including, the UK, Ireland, France, Netherlands, Sweden, China, Germany, Australia, and the USA.

About Cooler Master
Cooler Master is a global leader in designing and manufacturing innovative gaming peripherals and computer components. With a 25-year track record, Cooler Master is driven by passion for the things that make building a PC a rewarding experience and sustained by a vision that can reinvent the way machines are designed, made, and used to make the ultimate gaming experience. From its landmark release of the first ever aluminium PC case to the ground-breaking switch of the modular format, Cooler Master is committed to bringing customers and fans the utmost in choice and control.
For more information on Cooler Master, please visit

For more information, please contact:
Jonpaul Warren – PC Components Product Sales Manager, CMS Distribution

Main Tel: +44 (0) 208 960 6000