LONDON, UK and IRELAND — 27th May 2026 — Storit Limited (“Storit”), the holding company of CMS Distribution, a leading specialist distributor of business and consumer technologies, has today announced its financial results for the year ended 31 December 2025. The Group delivered steady, reliable growth in both revenue and profitability, demonstrating the resilience of its business model despite a challenging macroeconomic environment.
Financial Highlights Summary
- Revenue Growth: Group turnover rose by 4% to £595m (2024: £571m), supported by steady demand and close collaboration with partners across all regions.
- Strong EBITDA Growth: Earnings Before Interest, Taxes, Depreciation, and Amortisation (EBITDA) increased by 30% to £24m (2024: £18.4m).
- Improved Margins: EBITDA margin strengthened from 3.2% to 4.0%, while gross profit margin climbed to 11.5% (2024: 11.0%), reflecting better operational efficiency.
- Pre-Tax Profitability: Profit Before Tax (PBT) grew by 28% to reach £13m (2024: £10.1m).
- Healthy Cash Flow: The Group generated £22.5m from operating activities, leading to an excellent free cash conversion rate of 114% (2024: 76%).
Steady Growth by Staying Close to the Market
During 2025, Storit successfully navigated a complex economic backdrop marked by industry-wide changes and more cautious spending across the tech sector. By focusing heavily on day-to-day efficiencies, streamlining its supply chain, and ensuring fair, disciplined pricing, the Group managed to turn top-line growth into meaningful profitability gains.
Strategic Expansion and US Integration
The Group continued to move forward with its long-term growth strategy through thoughtful investments and smoother internal operations:
- Acquisition: Storit expanded its technology portfolio by purchasing a majority stake in P.T.E. Ltd.
- Unifying US Operations: The Group completed the full systems integration of its United States businesses. This shared platform is already creating cost and revenue benefits, giving the Group a much stronger foundation to serve the North American market.
Investing in Service and People
To ensure it can meet the evolving needs of its partners, Storit continued to invest heavily in its people, internal systems and process technology throughout 2025. Reflecting these high standards, the Group was proud to be named a Platinum Winner on the Deloitte Best Managed Companies programme in early 2026.
“Our 2025 performance highlights the underlying strength of our strategy and the resilience of our business. In a fluctuating market, we have delivered solid growth across both revenue and profit while keeping a sharp focus on what matters most: execution, efficiency, and the service we provide."
“More than anything, we want to thank our resellers, retailers, and vendors for their continued trust and loyalty. Our success is entirely built on the strength of these partnerships. We remain absolutely committed to continuously improving our service levels and listening to our customers' needs so we can grow together. I also want to thank our brilliant teams; their dedication and adaptability are central to our success and position us strongly for the year ahead.”
Frank Salmon, Founder & CEO of Storit Limited
Outlook
While broader economic uncertainties are likely to continue for a while, Storit enters the rest of 2026 with clear optimism. Backed by a highly efficient operating model, a fantastic vendor portfolio, and strong liquidity, the Group expects to deliver continued, profitable growth over the coming year.
Summary Financial Information
For the financial years ended 31 December 2025 and 2024 (Audited)
| Financial Metric | FY 2025 (£000s) | FY 2024 (£000s) | YoY Change (%) |
| Turnover (Revenue) | 594,997 | 570,753 | +4.2% |
| Gross Profit | 68,639 | 62,957 | +9.0% |
| EBITDA | 23,899 | 18,412 | +29.8% |
| Profit Before Tax (PBT) | 12,981 | 10,081 | +28.8% |
About Storit Limited
Storit Ltd is the holding company of CMS Distribution Ltd, established in London in 1988. CMS Distribution is a specialist, value-added distributor of data storage, networking, IT infrastructure solutions, and consumer electronics. The company employs 550 people across 14 locations in 8 countries: the UK, Ireland, France, Germany, Netherlands, Sweden, China, and the USA. Operating as a trade-only distributor, CMS Distribution is the appointed distribution partner for over 100 technology vendors, including RedHat, Commvault, SolarWinds, DJI, Google, DrayTek, Toshiba, and MSI, serving more than 5,500 resellers and retailers worldwide.
FOR MORE INFORMATION
Media Contact
Email: Tom Burke - CFO at tom.burke@cmsdistribution.com
Frank Salmon – CEO at frank.salmon@cmsdistribution.com
Website: www.cmsdistribution.com
