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MARKETING CASE STUDIES

“Having a partner like CMS is a great deal for us, as we strive to make a great experience for our customers not only with our award-winning products but the service that is offered from our distribution partner too. This is a very important part of our way of doing business. We both share our passion for making our customers the primary importance in our business.”

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Christmas Gifting Campaign

A global consumer electronics and fitness company approached our team to help achieve their sales targets before the end of the quarter. Here’s how Commercial Marketing tackled the challenge.

The Challenge:

Close the gap between the 75% sales forecast and the 100% target.

Our Solution:

Promote the brand to employers looking to buy staff a Christmas gift. CMS offered a deliver-to-employees-door service and branded personalisation. This was appealing due to many employers working from home.

 

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Budget:

£13k+

Channels:

  • HubSpot landing page (great for tracking engagement)
  • Email
  • Google Ads
  • LinkedIn Ads
  • Direct Calls
  • HR Magazine eShots and Digital Banners

 

Results:

£85K sales win, 13 opportunities & website engagement uplift

Recent Success

Our team execute an average of 40 campaigns every quarter for our valued vendors. These range from new vendor and product launches to promoting events such as webinars and exhibitions.

  • Radio Advertising

    60% sales uplift for a large gaming vendor via Argos whilst the radio advertising promoting their range of gaming products was live.

  • Vendor Focus Day

    Call-out day from the Harrogate and London office promoting cybersecurity brand to resellers.
    41 meetings booked (target exceeded by 173%).

  • Telemarketing

    4x average day order uplift for Audio Visual brand. Quarterly sales target exceeded by 15%.

Ready to super-charge your brand?

Contact us to find out how we can work together.